Background:
Problem:
Solution:
For Vivid Opticians' competitive analysis, I researched direct competitors in the optometry industry to identify their strengths, weaknesses, and market gaps. This analysis provided insights into how Vivid Opticians could differentiate itself by tailoring its services to better meet the needs and preferences of its target audience.
I looked at customer reviews of competitors to see what customers liked and didn't like about their services. This helped me to identify areas where Vivid Opticians could improve their services and stand out from the competition.
After conducting a thorough analysis, we identified three main concerns faced by our customers in the optician industry.
Customer journey mapping visually outlines how customers interact with Vivid Opticians' services across four stages. It includes:
Kendra is a 28-year-old who values convenience and dislikes waiting. With a busy life balancing work and family, she prefers easily scheduled optical appointments and likes to research before making decisions.To meet her needs, Vivid Opticians should offer an online and in-person seamless booking system that allows easy scheduling and direct orders if she has her prescription.
A scheduling tool can reduce waiting times by letting customers pick suitable slots based on staff and resource availability. Additionally, providing product information and reviews on the website can help Kendra make informed choices.
The Home page of Vivid Opticians' website will introduce users to the business and highlight its unique features.
The Services page will detail offerings like eye exams, contact lens fittings, and prescription eyeglasses. The About Us page will share the company's background and staff qualifications, while the Contact page will provide contact details and a form for inquiries.
The website may also include a Blog or Articles page with content on eye health, eyewear trends, and other optometry topics, positioning Vivid Opticians as an industry thought leader and providing valuable information to visitors.
During the wireframing process, I collaborated closely with the client to ensure the wireframes matched their vision for the website. We discussed elements like the navigation menu, images, text, and call-to-action buttons, as well as their placement based on user behavior and accessibility.
After creating the wireframes, we reviewed and revised them to achieve a clear and organized layout. This step was crucial to ensuring the final design would be visually appealing, user-friendly, and aligned with Vivid Opticians' needs.
Overall, wireframes are essential for defining a website's structure and layout, ensuring it meets both client and customer needs while offering a pleasing user experience.
At Vivid Opticians, we use a mobile-first approach in our design and development process, starting with mobile design and scaling up to larger screens. This ensures our website is optimized for the most common device and provides a seamless user experience.
Our designers focus on making the site easy to navigate on smaller screens, using responsive design techniques to adjust layouts and content based on device size. This approach enhances user experience, improves website functionality, and helps us stand out from competitors, ultimately contributing to our business success.
During the wireframing process, I collaborated closely with the client to ensure the wireframes matched their vision for the website. We discussed elements like the navigation menu, images, text, and call-to-action buttons, as well as their placement based on user behavior and accessibility.
After creating the wireframes, we reviewed and revised them to achieve a clear and organized layout. This step was crucial to ensuring the final design would be visually appealing, user-friendly, and aligned with Vivid Opticians' needs.
Overall, wireframes are essential for defining a website's structure and layout, ensuring it meets both client and customer needs while offering a pleasing user experience.
A core solution for Vivid Opticians is developing a user-friendly online booking system to attract and retain customers by making scheduling more convenient. Adopting a mobile-first approach and optimizing the website for various devices will further enhance the user experience.
The goal is to build a loyal customer base by providing efficient and easy appointment scheduling, setting Vivid Opticians apart from competitors and positioning them for long-term success.
