un≠Ordinry – Brand & Website Design

Redefining liferstyle outerwear

Project:

identifying suitable e-Commerce platforms Comprehensive Branding and Web Development

The challenge was to create a cohesive brand identity that would be versatile across various digital platforms, including a website and a mobile app, while ensuring ease of use and security.

Phase 1: User Research & Platform Analysis

Objective: To identify the most suitable eCommerce platform for UnOrdinry by evaluating various options and analyzing user needs.

1. Research Methodology:
   Conducted qualitative research to understand the client’s vision and target audience. Engaged in competitive analysis, examining successful brands like Essentials and Yeezy to derive insights about user expectations and industry standards.
2. Platform Evaluation:
   • Compared leading eCommerce platforms: Shopify, WooCommerce, and BigCommerce.
   • Developed a comprehensive chart analysis outlining the pros and cons of each platform based on criteria such as ease of use, scalability, cost, customization, and integrations.
   • Presented findings to the client through data-driven visuals and charts, facilitating an informed decision-making process.
3. Key Insights:
   • Shopify: Best suited for scalability, ease of use, and a wide range of integrations, especially for new brands with growth potential.
   • WooCommerce: Highly customizable but required more technical maintenance, making it less ideal for a new business.
   • BigCommerce: Good for large inventories but overcomplicated for UnOrdinry’s streamlined product line.

Outcome:The analysis led to selecting Shopify as the optimal platform, providing a balance of simplicity, design flexibility, and robust eCommerce features.

Phase 2: Brand Strategy & Concept Development

Objective: To define UnOrdinry’s brand identity, messaging, and market positioning.

1. Brand Discovery Workshop:
   • Facilitated a brand discovery session to align on the brand's mission, values, and unique selling proposition (USP).
   • Explored themes of individuality, defiance, and modern minimalism, which resonated with the target audience.
2. Moodboards & Inspiration:
   • Created moodboards that drew inspiration from brands like Essentials and Yeezy, focusing on neutral color schemes, minimalist design, and the lifestyle aesthetics of urban wear.
   • Analyzed Yeezy’s brand guidelines to understand the power of consistency and subtlety in design.

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3. Brand Elements:

1. Developed the logo featuring an equal sign (“=”) between “Un” and “Ordinry” to symbolize the brand’s mission of challenging the ordinary.
2. Chose a color palette of muted tones, blacks, and earth shades to evoke a sense of understated luxury.

4. Outcome:
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Established a strong visual identity that captured UnOrdinry’s ethos of standing out by blending in— expressing boldness through simplicity.

Phase 3: Target Audience Definition & Market Research

Objective: To identify and define UnOrdinry’s target market, refining the brand's appeal to potential customers.

1. Audience Segmentation:
   • Conducted demographic and psychographic research to outline primary audience segments: fashion-forward young adults, urban dwellers, and creative professionals seeking unique, premium outerwear.
   • Developed personas to guide design decisions, focusing on attributes like lifestyle, shopping habits, and brand affinities.
2. Competitor Analysis:
   • Analyzed direct and indirect competitors to understand market gaps and opportunities.
   • Emphasized UnOrdinry’s distinct positioning as a brand that champions subtle rebellion, catering to those who appreciate nuanced fashion statements.
3. Lifestyle Integration:
   • Identified key marketing channels and engagement strategies that resonate with the target audience, such as social media platforms (Instagram, TikTok) and influencer partnerships.
4. Outcome:
   Gained a clear understanding of UnOrdinry’s audience, guiding design and marketing strategies that align with their values and aspirations.

Phase 4: Branding & Visual Identity Design

Objective: To develop a cohesive visual identity that reflects UnOrdinry’s brand values and appeals to its target audience.

1. Logo & Typography:
   • Designed a minimalist logo that communicates the brand’s unique identity with the equal sign, representing balance and defiance.
   • Selected modern, clean typography that complements the brand’s aesthetic, focusing on readability and visual appeal.
2. Color Palette:
   • Chose a neutral color scheme inspired by Yeezy’s palettes—muted tones that evoke sophistication and adaptability.
   • Ensured that the colors worked well in both digital and physical applications, from the website to product packaging.
3. Visual Elements & Guidelines:
   • Created brand guidelines outlining logo usage, color schemes, typography, and visual tone to maintain consistency across all brand touchpoints.
   • Developed mockups and visual assets that set the foundation for future marketing materials, including social media graphics and promotional banners.
4. Outcome:
   Delivered a complete visual identity package that positions UnOrdinry as a modern, aspirational brand with a distinct, recognizable look.

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Phase 5: Shopify Setup & Launch Strategy

Objective: To launch UnOrdinry on Shopify with a focus on seamless user experience, brand storytelling, and conversion optimization.

1. Shopify Store Setup:
   • Customized a Shopify theme to align with UnOrdinry’s visual identity, ensuring the online store reflects the brand’s aesthetics.
   • Integrated essential eCommerce functionalities such as product categorization, payment gateways, and responsive design for mobile users.
2. User Experience Design:
   • Designed a streamlined user journey from landing page to checkout, with a focus on intuitive navigation, compelling product displays, and clear calls to action.
   • Emphasized visual storytelling with lifestyle images and brand messaging that resonates with the target audience.
3. Testing & Optimization:
   • Conducted usability testing to identify potential friction points and optimize the shopping experience.
   • Implemented feedback-driven improvements, such as adjusting product descriptions, refining the checkout process, and optimizing site speed.
4. Launch & Marketing Strategy:
   • Developed a launch plan incorporating social media promotion, influencer collaborations, and targeted email marketing to build anticipation and drive traffic.
   • Monitored analytics post-launch to track performance and make data-driven adjustments.
5. Outcome:
   Successfully launched UnOrdinry, establishing a solid online presence that appeals to its target audience and positions the brand for growth in the competitive fashion market.

Conclusion:

This project for UnOrdinry showcases the strategic and creative expertise of Momer Designs in guiding a new brand from concept to market. By combining thorough research, thoughtful branding, and meticulous design execution, we helped UnOrdinry carve out its niche in the lifestyle outerwear space. The outcome is a unique, visually appealing brand that speaks to modern consumers looking for more than just clothing—they seek a statement.